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YSE Beauty Appoints New CEO

Doreen Arbel has experience across founder-led indie brands and billion-dollar global beauty houses.

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By: Lianna Albrizio

Associate Editor

YSE Beauty has named Doreen Arbel as chief executive officer. The appointment comes as the Molly Sims-founded skincare brand enters its next phase of expansion in the prestige market. “Doreen has a rare ability to blend entrepreneurial agility with strategic rigor,” said Sims. “Her track record of accelerating growth while strengthening operational foundations makes her uniquely suited for this next chapter at YSE.” Tenures at Charlotte Tilbury and Beyond Arbel brings more than a qua...

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